I am a Senior Research Manager in the Animal Welfare department at Rethink Priorities. The views I express here do not represent Rethink Priorities unless stated otherwise.
Before working in effective altruism, I completed a Ph.D. in psychology studying the evolution of cooperation in humans, with a concentration in quantitative psychology. After that, I was a postdoctoral fellow studying public health. My main interests now are animal welfare and social science methodology/statistics.
This is why I thought your idea was an interesting hypothesis to investigate, as it applies to areas beyond shrimp (e.g., do people sympathetic to pig welfare initiatives think that all pigs are raised in gestation crates? do they have understand that most pigs are not sows?, etc.). If there is widespread misunderstanding, then I agree it would be worth being more proactive to preempt misconceptions. I say “proactive” because I don’t there think is an intentional effort to deceive people (I am one of the authors of the report you cited about how eyestalk ablation probably causes the least aggregate pain of the welfare issues that are commonly talked about). Given the highly abbreviated nature of most moral and political communication, it seems like one message, “breeders are ablated,” and another, “there are a lot of farmed shrimp,” could be integrated together in a naive way without there being any conspiracy to confuse people.
At least for me, it won’t feel productive to litigate what is and isn’t consistent with EA in this thread, so I’ll personally refrain. I’ll instead comment from two other perspectives below, one more intellectual and one more personal. You/others can have the last word.
As a psychologist, my read of the literature is that eliciting sympathy is often the critical ingredient to endorsing and consistently applying broader moral principles based in reason (e.g., Martin Hoffman’s work). If that’s true, then starting with a more relatable issue seems consistent with a broader goal of getting people to think about whether the moral revulsion they experience has implications for the principles that underlie their moral compass. I personally see this goal of facilitating “moral circle expansion” as distinct from the goal to get people to be more scope-sensitive (even though there are unique implications of both endorsing scope-sensitivity and granting moral consideration to shrimp), and call for different communication strategies.
By analogy, I initially got interested in animal issues from working at a seafood counter and handling live lobsters. After personally feeling uncomfortable with it for a while but having mostly inchoate thoughts about it, I read David Foster Wallace’s piece Consider the Lobster. I can’t prove it, but it seems to me that the personal experience with what was being described in the essay had a major impact in opening my mind to its arguments. When I later learned about scope-sensitivity, it was less counterintuitive for me to extend it to animals because of these aforementioned experiences. Even though I’ve never thought that prioritizing lobsters is cost-effective (not that I have well-developed thoughts on the topic either way), the highly personal nature of seeing them languish in crowded tanks and boiled alive was formative to the trajectory of my moral sensibilities.