I agree with this completely.
The one distinction I would make is that I do not own an insurance ‘company’. I run an independent insurance ‘agency’. I feel you general point is about trust is valid regardless. The reason I bring it up is not to be argumentative but to highlight the fact that a customer of mine can choose whichever insurance company the want to have their policy with. I’m just the broker. The problem that clients have is knowing which company offers the best deal for their situation. My job is merely to be as objective as I can about their choices.
It’s just a different type of trust. If you shop through Amazon, for instance, you are basically trying to figure out which company to trust and which has the best deal. You don’t have trust in Amazon to provide the best product—they don’t make products (at least for sake of this simplifies example) - you just need to trust that they are showing you all the available options in an objective fashion. This is aided by reviews etc.
So, how I see my role is simply providing a marketplace for people to shop plans. Not to provide the plans per se.
Thank you for your reply! I am, as you guessed, operating as an LLC. I wasn’t sure if there would be any advantage in trying to obtain 501(c) status or not. I don’t know very much about it. My thought was two-fold. 1) That I would reduce my tax and therefore would be able to donate more … however from what you’re saying I can deduct up to 50% of my revenue if it was donated to to charity? 2) That there is would be advantage to growing a business by marketing as a non-profit. The distinction being able to advertise my agency as primarily interested in growing to give to charity as opposed to the primary purpose of making a profit and we also give to charity may excel grow and overall revenue by appealing to individuals and companies that are inherently distrustful of the motives of insurance producers and financial advisers.