True, that social media frustration is very real for us as well. “Happy Christmas” and a picture with a friendly smile has more interactions than the new release we worked on for months and years or a more philosophical post. Feels completely stupid. If we would just constantely post bikini pictures of our female band members, we would definitely rise more attention. But we would also have a way lower/different connection to our followers. I think one shouldn’t just look at the numbers, but also how much is just social media noise and how much is a meaningful connection. How many people did you really touch and influence. In the end, those have a way higher value for the overall mission. Nevertheless, reach is a problem—when the meaningful content drowns in the noise, it is harder to reach the people. When paid ads are the only medicine to cut through, it binds ressources—and, in addition, companies also optimise your ad possibilities to their advantage. E.G. META used to have the possibility to cap how often one person gets the same ad and silently removed the function at some point because it resulted in ads that couldn’t be delivered when your targeting was narrow. As a result, you now pay for one person getting your ad 20 times in that scenario. Also filters don’t always work as you expect it—otherwise I can’t explain that band members get the ads delivered despite the configuration not to deliver to page followers or, my absolute favourite, me getting delivered my own ad and getting charged for it. Edit says: You asked for a video of the song, the music you find on any streaming platform, I link you the website as the lyrics are there as well: https://molllust.com/music/2015-in-deep-waters/ (Number in a Cage) Video: I realized that videos are only online from the acoustic version where acting is way less (especially due to me playing the piano all the time instead of running around on stage), but I found a small excerpt live in a best off-video of a show, I linked the time stamp:
True, that social media frustration is very real for us as well. “Happy Christmas” and a picture with a friendly smile has more interactions than the new release we worked on for months and years or a more philosophical post. Feels completely stupid. If we would just constantely post bikini pictures of our female band members, we would definitely rise more attention. But we would also have a way lower/different connection to our followers. I think one shouldn’t just look at the numbers, but also how much is just social media noise and how much is a meaningful connection. How many people did you really touch and influence. In the end, those have a way higher value for the overall mission. Nevertheless, reach is a problem—when the meaningful content drowns in the noise, it is harder to reach the people. When paid ads are the only medicine to cut through, it binds ressources—and, in addition, companies also optimise your ad possibilities to their advantage. E.G. META used to have the possibility to cap how often one person gets the same ad and silently removed the function at some point because it resulted in ads that couldn’t be delivered when your targeting was narrow. As a result, you now pay for one person getting your ad 20 times in that scenario. Also filters don’t always work as you expect it—otherwise I can’t explain that band members get the ads delivered despite the configuration not to deliver to page followers or, my absolute favourite, me getting delivered my own ad and getting charged for it.
Edit says: You asked for a video of the song, the music you find on any streaming platform, I link you the website as the lyrics are there as well: https://molllust.com/music/2015-in-deep-waters/ (Number in a Cage)
Video: I realized that videos are only online from the acoustic version where acting is way less (especially due to me playing the piano all the time instead of running around on stage), but I found a small excerpt live in a best off-video of a show, I linked the time stamp: