Yeah, good question. AdWords for terms like âvote swapâ had a CPA of 2 to 3 dollars, but generic things like âstop Donald Trumpâ were ineffective. I donât believe we maxed out spend on the former category, and I think that the latter category probably wouldâve been more effective if we had focused on conversion better. In summary: we probably should have put more advertising dollars and effort into the project.
Yeah, good question. AdWords for terms like âvote swapâ had a CPA of 2 to 3 dollars, but generic things like âstop Donald Trumpâ were ineffective. I donât believe we maxed out spend on the former category, and I think that the latter category probably wouldâve been more effective if we had focused on conversion better. In summary: we probably should have put more advertising dollars and effort into the project.