Yeah, good question. AdWords for terms like “vote swap” had a CPA of 2 to 3 dollars, but generic things like “stop Donald Trump” were ineffective. I don’t believe we maxed out spend on the former category, and I think that the latter category probably would’ve been more effective if we had focused on conversion better. In summary: we probably should have put more advertising dollars and effort into the project.
Yeah, good question. AdWords for terms like “vote swap” had a CPA of 2 to 3 dollars, but generic things like “stop Donald Trump” were ineffective. I don’t believe we maxed out spend on the former category, and I think that the latter category probably would’ve been more effective if we had focused on conversion better. In summary: we probably should have put more advertising dollars and effort into the project.