How effective do you think investment would have been at the margin there was at the end of October 2016? I’m surprised to see only about ~$1K of advertising put into it, for example, but maybe there were steep returns by that point?
Yeah, good question. AdWords for terms like “vote swap” had a CPA of 2 to 3 dollars, but generic things like “stop Donald Trump” were ineffective. I don’t believe we maxed out spend on the former category, and I think that the latter category probably would’ve been more effective if we had focused on conversion better. In summary: we probably should have put more advertising dollars and effort into the project.
How effective do you think investment would have been at the margin there was at the end of October 2016? I’m surprised to see only about ~$1K of advertising put into it, for example, but maybe there were steep returns by that point?
Yeah, good question. AdWords for terms like “vote swap” had a CPA of 2 to 3 dollars, but generic things like “stop Donald Trump” were ineffective. I don’t believe we maxed out spend on the former category, and I think that the latter category probably would’ve been more effective if we had focused on conversion better. In summary: we probably should have put more advertising dollars and effort into the project.