One of the variables we thought about manipulating was “who is the demand coming from”? The use of language here “I”, “We” and other expressions could easily make a difference (social norms are usually presented in terms of “X% of people believe”).
Unfortunately, we didn’t have the budget to test whether how much of a difference (if any) this made. It would definitely be worth following up on if we were able to get the funding.
Thanks Scott, that’s a really good point.
One of the variables we thought about manipulating was “who is the demand coming from”? The use of language here “I”, “We” and other expressions could easily make a difference (social norms are usually presented in terms of “X% of people believe”).
Unfortunately, we didn’t have the budget to test whether how much of a difference (if any) this made. It would definitely be worth following up on if we were able to get the funding.
This is my intuition as well—the phrasing of the ‘strong demandingness’ seemed quite jarring compared to the usual language of donation page copy.