The name doesnāt make the function clear: I think this is a stylistic preference. [...] I think the vast majority of orgs (for profit and non-profit) choose a name that doesnāt just plainly state what the org does.
Yeah, I think this is true, and reduces the importance of my first āargument againstā the name. (I think my second argument seems a bigger deal to me than the first one, but I didnāt make that clear.)
I do agree thereās a risk there, but I see it as relatively small, especially if Iām assuming that most people will reach us through channels where they have supposedly heard something about us and arenāt only aware of the name.
Thatās a good point. I think this reduces both the risks and also perhaps the benefits of any particular name (as it makes precisely what the name is less important in peopleās overall views or actions regarding the organisation).
Yeah, I think this is true, and reduces the importance of my first āargument againstā the name. (I think my second argument seems a bigger deal to me than the first one, but I didnāt make that clear.)
Thatās a good point. I think this reduces both the risks and also perhaps the benefits of any particular name (as it makes precisely what the name is less important in peopleās overall views or actions regarding the organisation).