Other than that, a lot of startups have short explainer videos above the fold on their homepage. See for example https://frontapp.com/. Such companies optimize vigorously, so it’s safe to assume that they are effective. I can imagine that a lot of EA-related organizations would benefit greatly from such videos.
I’ve considered RadicalxChange, part of what encouraged me to post on this forum was that podcast actually. I’m going to get in touch with them once I’ve read Radical Markets and can understand it a bit better.
Thanks for your thoughts! I’d not thought of it from a startup point of view, but yeah it makes sense to compare as, like you say, they optimise vigorously.
The RadicalxChange movement is very explicit about engaging artists. To learn about the movement, I recommend this 80,000 Hours episode.
Other than that, a lot of startups have short explainer videos above the fold on their homepage. See for example https://frontapp.com/. Such companies optimize vigorously, so it’s safe to assume that they are effective. I can imagine that a lot of EA-related organizations would benefit greatly from such videos.
I’ve considered RadicalxChange, part of what encouraged me to post on this forum was that podcast actually. I’m going to get in touch with them once I’ve read Radical Markets and can understand it a bit better.
Thanks for your thoughts! I’d not thought of it from a startup point of view, but yeah it makes sense to compare as, like you say, they optimise vigorously.