“E.g. we don’t talk much on the front page of the site or in our ‘start here’ essay or much at the beginning of the career guide. I’m open to thinking we should. ”
I agree with this, and feel like the best transparent approach might be to put your headline findings on the front page and more clearly, because like you say you do have to dig a surprising amount to find your headline findings.
Something like (forgive the average wording)
“We think that working on longtermists causes is the best way to do good, so check these out here...”
Then maybe even as a caveat somewhere (blatant near termist plug) “some people believe near termist causes are the most important, and others due to their skills or life stage may be in a better position to work on near term causes. If you’re interested in learning more about high impact near termist causes check these out here ..”
Obviously as a web manager you could do far better with the wording but you get my drift!
“E.g. we don’t talk much on the front page of the site or in our ‘start here’ essay or much at the beginning of the career guide. I’m open to thinking we should. ”
I agree with this, and feel like the best transparent approach might be to put your headline findings on the front page and more clearly, because like you say you do have to dig a surprising amount to find your headline findings.
Something like (forgive the average wording)
“We think that working on longtermists causes is the best way to do good, so check these out here...”
Then maybe even as a caveat somewhere (blatant near termist plug) “some people believe near termist causes are the most important, and others due to their skills or life stage may be in a better position to work on near term causes. If you’re interested in learning more about high impact near termist causes check these out here ..”
Obviously as a web manager you could do far better with the wording but you get my drift!
Copying from my comment above:
Update: we’ve now added some copy on this to our ‘about us’ page, the front page where we talk about ‘list of the world’ most pressing problems’, our ‘start here’ page, and the introduction to our career guide.
Thanks : ) we might workshop a few ways of getting something about this earlier in the user experience.