Amazon is in many ways a dropshipper with a strong brand an high loyalty(although they’ve gotten big also because of their warehousing). I do completely agree that people mostly care about price reviews and delivery speed. That needs to be matched, and then people might consider guided consumption. The good thing is that I believe guided producers can match the competition and then have that unique selling point of giving profits away.
Our researchers spoke to Newman’s Own and I’m soon speaking to TOMS as well, and brands like these are looking at sales channels that align with their mission, and guided producers might be uniquely suited to serve their needs.
Amazon is in many ways a dropshipper with a strong brand an high loyalty(although they’ve gotten big also because of their warehousing). I do completely agree that people mostly care about price reviews and delivery speed. That needs to be matched, and then people might consider guided consumption. The good thing is that I believe guided producers can match the competition and then have that unique selling point of giving profits away.
Our researchers spoke to Newman’s Own and I’m soon speaking to TOMS as well, and brands like these are looking at sales channels that align with their mission, and guided producers might be uniquely suited to serve their needs.
Sounds cool!