Luxury goods might be a good avenue, but in the long run we’re hoping that many businesses are replaced by guiding producers, and the companies generating most profits mostly aren’t luxury companies (perhaps with the exception of Apple). I think both can be successful in guided consumption.
I had/have the idea to sell extremely high priced items that were unique. My idea was to create the world’s most expensive t-shirt (was thinking like 1 or 10 million USD) with a popular artist and donate 99% of that to charity. Seemed like that kind of thing would generate a lot of PR with the right artist and buyer. I still think this might be worth pursuing, but if you want to move the broader public towards guided consumption I believe there’s more to be gained in commodotized businesses that sell goods/services to millions. That’s why we ended up trying to be a guided producer as a sustainable marketplace. I think I have an almost delusional faith that guided consumption (I call it profit for non-profit usually) will work and I’ve quit my job, bootstrapped a business and sunk quite a lot of my net worth and all of my time into pursuing it. I have a lot of skin in the game and certainly not going to give up any time soon.
The books you mention are ones that I’ve got recommended a lot and I’m trying to read them in the upcoming months, thanks for elaborating on some important concepts in the books!
Luxury goods might be a good avenue, but in the long run we’re hoping that many businesses are replaced by guiding producers, and the companies generating most profits mostly aren’t luxury companies (perhaps with the exception of Apple). I think both can be successful in guided consumption.
I had/have the idea to sell extremely high priced items that were unique. My idea was to create the world’s most expensive t-shirt (was thinking like 1 or 10 million USD) with a popular artist and donate 99% of that to charity. Seemed like that kind of thing would generate a lot of PR with the right artist and buyer. I still think this might be worth pursuing, but if you want to move the broader public towards guided consumption I believe there’s more to be gained in commodotized businesses that sell goods/services to millions. That’s why we ended up trying to be a guided producer as a sustainable marketplace. I think I have an almost delusional faith that guided consumption (I call it profit for non-profit usually) will work and I’ve quit my job, bootstrapped a business and sunk quite a lot of my net worth and all of my time into pursuing it. I have a lot of skin in the game and certainly not going to give up any time soon.
The books you mention are ones that I’ve got recommended a lot and I’m trying to read them in the upcoming months, thanks for elaborating on some important concepts in the books!