This is really cool. I’m glad this is being tried out!
I bet you’ve had this question before, but have you considered having a custom URL in the pamphlet from which you could directly track visitors and ensuing click behavior?
We have a custom URL to a quiz page, but as I mentioned in another comment, it’s uncertain right now how many interested people will actually type in the full URL address rather than just Googling “life you can save”. I think that the hits to the custom page will be a good indication of “strong engagement”, as in, people were really into what they read enough to type in a URL.
That makes sense. To do this successfully, you’d probably have to make a new brand with a new domain, and see how much traction that new brand gets. Probably not worth it...
This is really cool. I’m glad this is being tried out!
I bet you’ve had this question before, but have you considered having a custom URL in the pamphlet from which you could directly track visitors and ensuing click behavior?
We have a custom URL to a quiz page, but as I mentioned in another comment, it’s uncertain right now how many interested people will actually type in the full URL address rather than just Googling “life you can save”. I think that the hits to the custom page will be a good indication of “strong engagement”, as in, people were really into what they read enough to type in a URL.
That makes sense. To do this successfully, you’d probably have to make a new brand with a new domain, and see how much traction that new brand gets. Probably not worth it...