Hey Caroline! Fun to interact outside of emails. I agree it’s not about changing people‘s values, but I think that most people’s values (if they allow themselves to think about it) support taking action against factory farming. They just have other forces like food preferences, social norms and misinformation about the issue holding them back. What’s great about donating is that people can do it without changing their diet or dealing with the social costs that come with that. So I’m hopeful that this can be the easier on-ramp that gets far more people to begin taking action on this issue 🤞
Hey Caroline! Fun to interact outside of emails. I agree it’s not about changing people‘s values, but I think that most people’s values (if they allow themselves to think about it) support taking action against factory farming. They just have other forces like food preferences, social norms and misinformation about the issue holding them back. What’s great about donating is that people can do it without changing their diet or dealing with the social costs that come with that. So I’m hopeful that this can be the easier on-ramp that gets far more people to begin taking action on this issue 🤞
Agree on all counts, Aidan!