“I think if EA’s on the forum feel uncomfortable about this, the general public is likely to take it even worse than us”—I really disagree with this. EA’s values and sensibilities are very different to the average person. Things that EAs consider horrifically callous are normal to the average person and vice versa.
Examples of the former: eating meat, keeping all your wealth for yourself, ‘charity begins at home’
Examples of the latter: measuring impact and saying we shouldn’t give resources to organizations that don’t perform well against these measurements, donating to help shrimp rather than people, donating to help strangers overseas rather than your local community, expressing support for billionaires who give away some of their wealth
There hasn’t been backlash to this campaign from average people, only EAs and animal advocates.
“Are FarmKind claiming that Veganuary is one of those organisations?” — No