Not saying something in this realm is what’s happening here, but in terms of common causes of people identifying as EA adjacent, I think there are two potential kinds of brand confusion one may want to avoid:
Associations with a particular brand (what you describe)
Associations with brands in general:
I think EAs often want to be seen as relatively objective evaluators of the world, and this is especially true about the issues they care about. The second you identify as being part of a team/movement/brand, people stop seeing you as an objective arbiter of issues associated with that team/movement/brand. In other words, they discount your view because they see you as more biased. If you tell someone you’re a fan of the New York Yankees and then predict they’re going to win the World Series, they’ll discount your view relative to if you just said you follow baseball but aren’t on the Yankees bandwagon in particular. I suspect some people identify as politically independent for this same reason: they want to and/or want to seem like they’re appraising issues objectively. My guess is this second kind of brand confusion concern is the primary thing leading many EAs to identify as EA adjacent; whether or not that’s reasonable is a separate question, but I think you could definitely make the case that it is.
Not saying something in this realm is what’s happening here, but in terms of common causes of people identifying as EA adjacent, I think there are two potential kinds of brand confusion one may want to avoid:
Associations with a particular brand (what you describe)
Associations with brands in general:
I think EAs often want to be seen as relatively objective evaluators of the world, and this is especially true about the issues they care about. The second you identify as being part of a team/movement/brand, people stop seeing you as an objective arbiter of issues associated with that team/movement/brand. In other words, they discount your view because they see you as more biased. If you tell someone you’re a fan of the New York Yankees and then predict they’re going to win the World Series, they’ll discount your view relative to if you just said you follow baseball but aren’t on the Yankees bandwagon in particular. I suspect some people identify as politically independent for this same reason: they want to and/or want to seem like they’re appraising issues objectively. My guess is this second kind of brand confusion concern is the primary thing leading many EAs to identify as EA adjacent; whether or not that’s reasonable is a separate question, but I think you could definitely make the case that it is.