Sorry I missed that point: a 20 minute video might indeed be significantly higher CPV and because it’s not an ad might be favoured higher on that point too.
All in all it’s hard to say. I suppose GD will have some numbers on increased traffic and increased donations versus baseline, but this will be quite hard to measure correctly even with tracking in place.
Sorry I missed that point: a 20 minute video might indeed be significantly higher CPV and because it’s not an ad might be favoured higher on that point too.
All in all it’s hard to say. I suppose GD will have some numbers on increased traffic and increased donations versus baseline, but this will be quite hard to measure correctly even with tracking in place.