Budget: We didn’t have a set budget but were experimenting. We stopped after spending around $250 on Meta ads without getting any applicants.
Process: Our call-to-action directed people straight to the application form. In hindsight, your approach with instant forms and automatic follow-up emails sounds really smart. I hadn’t considered that before, and it makes sense because the Instagram scrolling mindset probably isn’t the best fit for filling out a full application right away.
Thanks! That might explain your low success rate. Filling out the form is a stronger signal than clicking on the ad, so the algorithm gets a stronger signal about who it should serve the ads to.
Thanks a lot James! Glad you found it useful.
Budget: We didn’t have a set budget but were experimenting. We stopped after spending around $250 on Meta ads without getting any applicants.
Process: Our call-to-action directed people straight to the application form. In hindsight, your approach with instant forms and automatic follow-up emails sounds really smart. I hadn’t considered that before, and it makes sense because the Instagram scrolling mindset probably isn’t the best fit for filling out a full application right away.
Thanks! That might explain your low success rate. Filling out the form is a stronger signal than clicking on the ad, so the algorithm gets a stronger signal about who it should serve the ads to.