I’m currently a co-director at EA Netherlands (with Ricardo van Mildert). We’re working to build and strengthen the EA community here.
Before this, I worked as a consultant on urban socioeconomic development projects and programmes funded by the EU. Before that, I studied liberal arts (in the UK) and then philosophy (in the Netherlands).
Hit me up if you wanna find out about the Dutch EA community! :)
Yes, I think any increase in marcomm efforts should be spent on external-facing stuff; not spin, just constantly explaining what we’re about so there isn’t a comms vacuum and people first hear about EA from EA-aligned orgs, rather than people who dislike EA-aligned orgs.
80k and others have been excellent at this for years. GWWC seem to be getting much better at it. EA Australia as well.
For comparison, 80k has spent around $2–3M a year on marketing since 2022 (roughly 11–16% of its budget), and GWWC around $300k (roughly 13%), with plans to scale to millions. Both figures are from their recent job ads.
On hiring, from what I’ve heard from speaking to some people at CEA, the difficulty has been finding people who are good at comms and who fully understand EA. Honestly, this feels like letting perfection get in the way of good enough. But I can of course sympathise, hiring is hard, comms is hard, and a mess-up here has big implications.