It’s great to have the positive example, and it’d be great too to have some concrete negative example of the ads that were unsuccessful. Or maybe it’s not really that they weren’t unsuccessful but rather just “ambient-level”?
Hey, thanks for reading.
Yeah, we wouldn’t say that they were unsuccessful, just less-so.
In a broad sense, we’d expect ads that were poorly branded, rational arguments only and lacking in intrigue and interest as ‘unsuccessful’
It’s great to have the positive example, and it’d be great too to have some concrete negative example of the ads that were unsuccessful.
Or maybe it’s not really that they weren’t unsuccessful but rather just “ambient-level”?
Hey, thanks for reading.
Yeah, we wouldn’t say that they were unsuccessful, just less-so.
In a broad sense, we’d expect ads that were poorly branded, rational arguments only and lacking in intrigue and interest as ‘unsuccessful’