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James Odene [User-Friendly]

Karma: 499

I am a senior marketer and strategic consultant with extensive marketing experience in both B2B and charity industries and an MSC in International Marketing.

I have worked for and with a number of international animal advocacy organisations and vegan food brands alongside my work within the commercial sector, building up a firm understanding of how behavioural science and marketing can work together to optimise brand performance.

Having studied Behavioural Science for the past five years I ensure that all of my work and consultancy is both commercially sound and science-backed.

​James has spoken at conferences across the globe on marketing, positioning and behavioural science with his most recent CARE conference talk being voted as one of the top three talks of the entire event.

Creative video ads sig­nifi­cantly in­crease GWWC’s so­cial me­dia en­gage­ment and web traf­fic to pledge page

James Odene [User-Friendly]29 Feb 2024 8:28 UTC
96 points
7 comments3 min readEA link

Im­pact­ful Bud­get Tips + Bud­get Sam­ple from EASE (EA org ser­vice providers)

Deena Englander15 Oct 2023 23:27 UTC
7 points
0 comments1 min readEA link

The cost of (not) tak­ing mar­ket­ing seriously

James Odene [User-Friendly]8 Aug 2023 11:37 UTC
55 points
6 comments6 min readEA link

User-Friendly Year Sum­mary and Learnings

James Odene [User-Friendly]5 May 2023 13:28 UTC
32 points
1 comment8 min readEA link

A short post on long-term mar­ket­ing; and why you should con­sider ROI/​ROAS less

James Odene [User-Friendly]7 Mar 2023 11:13 UTC
31 points
4 comments7 min readEA link