Median donations seem a lot higher from your graph. They’re closer to end of life bequests. They’re probably quite receptive if they’re going through a midlife crisis type thing of questioning the materialism that they have perhaps devoted their lives to so far. They might have really useful networks to tap. They are a lot easier to target in terms of previous track record of success.
Although, I don’t know if the 40, 50+ people in the survey just happen to be people like skype / paypal founders / facebook management and so aren’t representative.
I’m asking if anyone has seriously thought about this kind of target group because I want to learn from what they’ve found. I can easily imagine that this is a rabbit hole / its really hard to find the right target group within that demographic.
I wonder if its worth thinking about reaching out to 40+ people re: effective giving? Anyone tried this seriously?
Could you elaborate?
Median donations seem a lot higher from your graph. They’re closer to end of life bequests. They’re probably quite receptive if they’re going through a midlife crisis type thing of questioning the materialism that they have perhaps devoted their lives to so far. They might have really useful networks to tap. They are a lot easier to target in terms of previous track record of success.
Although, I don’t know if the 40, 50+ people in the survey just happen to be people like skype / paypal founders / facebook management and so aren’t representative.
I’m asking if anyone has seriously thought about this kind of target group because I want to learn from what they’ve found. I can easily imagine that this is a rabbit hole / its really hard to find the right target group within that demographic.
:)
To clarify, by “40+ people”, you mean “people age 40 or older”?