You might consider italicizing the word “most” in the phrase “whichever organisations can most effectively use it”. This might guard somewhat against ineffective or complacent giving.
Good thinking, thanks Jay. I think I’d be a little hesitant to do that, because it seems rather aggressive. That would be a good thing to test though (we’re working with a group of student consultants, who will hopefully be able to get us some data on questions like this).
You might consider italicizing the word “most” in the phrase “whichever organisations can most effectively use it”. This might guard somewhat against ineffective or complacent giving.
Good thinking, thanks Jay. I think I’d be a little hesitant to do that, because it seems rather aggressive. That would be a good thing to test though (we’re working with a group of student consultants, who will hopefully be able to get us some data on questions like this).