Instead, I use an “unawareness” framework. Rather than “most people are indifferent to these problems”, I say something like “most people aren’t fully aware of the extent of the problems, or do know about the problems but aren’t sure how to address them; instead, they stick to working on things they feel they understand better”.
I would guess that similarly this is why “woke” as caught on as a popular way of talking about those who “wake up” to the problems around them that they were previously ignorant of and “asleep to”: it’s a framing that let’s you feel good about becoming aware of and doing more about various issues in the world without having to feel too bad about having not done things about them in the past, so you aren’t as much on the defensive when someone tries to “shake you awake” to those problems.
I would guess that similarly this is why “woke” as caught on as a popular way of talking about those who “wake up” to the problems around them that they were previously ignorant of and “asleep to”: it’s a framing that let’s you feel good about becoming aware of and doing more about various issues in the world without having to feel too bad about having not done things about them in the past, so you aren’t as much on the defensive when someone tries to “shake you awake” to those problems.