Thanks for this reply—I agree with most of what you have written here.
I think though you’ve missed some of the biggest problems with this campaign.
1. This seems to undermine vegans and vegetarians (see image above), and their efforts to help animals. It seems straightforwardly fair to interpreted this as anti-veganuary and anti-vegan, especially at a glance.
2. What matters in media is how you are portrayed, not what the truth is. Your initial campaign poster is ambiguous enough that its easy to interpret as a pro meat-eating campaign and anti-vegan campaign. I could have interpreted it as that myself, I don’t think the media were grossly wrong here to report that.
The Telegraph article is pretty good actually overall and makes good points that could be good for animal welfare, although the first “clickbaity” title and paragraph is unfortunate (see above)
Media lasts for a day, correcting it is the right thing to do but doesn’t have much of an impact.
I can see what you are trying to do here, and its quite clever. I love most of your stuff, but this campaign seems like a mistake to me.
Thanks for this reply—I agree with most of what you have written here.
I think though you’ve missed some of the biggest problems with this campaign.
1. This seems to undermine vegans and vegetarians (see image above), and their efforts to help animals. It seems straightforwardly fair to interpreted this as anti-veganuary and anti-vegan, especially at a glance.
2. What matters in media is how you are portrayed, not what the truth is. Your initial campaign poster is ambiguous enough that its easy to interpret as a pro meat-eating campaign and anti-vegan campaign. I could have interpreted it as that myself, I don’t think the media were grossly wrong here to report that.
The Telegraph article is pretty good actually overall and makes good points that could be good for animal welfare, although the first “clickbaity” title and paragraph is unfortunate (see above)
Media lasts for a day, correcting it is the right thing to do but doesn’t have much of an impact.
I can see what you are trying to do here, and its quite clever. I love most of your stuff, but this campaign seems like a mistake to me.