measuring impact and saying we shouldn’t give resources to organizations that don’t perform well against these measurements
Are FarmKind claiming that Veganuary is one of those organisations?
There hasn’t been backlash to this campaign from average people, only EAs and animal advocates.
Depends what you mean by “backlash”—kind of unclear to me what backlash from average (non-vegan) people would look like, especially given I suspect most of them who have read a headline about it think this is just an anti-vegan campaign.
The comments on the Daily Mail piece (which should be taken with a huge pinch of salt, given it’s the Daily Mail + online comments in 2025) look quite a lot like backlash to me though.
Hi Aidan, two points:
Are FarmKind claiming that Veganuary is one of those organisations?
Depends what you mean by “backlash”—kind of unclear to me what backlash from average (non-vegan) people would look like, especially given I suspect most of them who have read a headline about it think this is just an anti-vegan campaign.
The comments on the Daily Mail piece (which should be taken with a huge pinch of salt, given it’s the Daily Mail + online comments in 2025) look quite a lot like backlash to me though.
“Are FarmKind claiming that Veganuary is one of those organisations?” — No