After having a quick look at this campaign, it pretty straightforwardly seems misguided and confusing. Farmkind’s efforts to appeal to regular people to donate rather than go vegan seems good and makes sense. This adversarial campaign looks and feels awful. Two reasons immediately jumped out as to why it feels off.
it undermines and even goads vegans and vegetarians doing their bit for animals
glorifying people who eat lots of meat feels bad in a guttaral almost “Kantian” kind of way, regardless of the utilitarian calculation.
In general i think complex utilitarian arguments struggle to be communicated well in pithy campaigns.
I’m surprised the FarmKind people have made what seems like a pretty straightforward mistake like this, I’ve been super impressed by all the other material they have put out.
After having a quick look at this campaign, it pretty straightforwardly seems misguided and confusing. Farmkind’s efforts to appeal to regular people to donate rather than go vegan seems good and makes sense. This adversarial campaign looks and feels awful. Two reasons immediately jumped out as to why it feels off.
it undermines and even goads vegans and vegetarians doing their bit for animals
glorifying people who eat lots of meat feels bad in a guttaral almost “Kantian” kind of way, regardless of the utilitarian calculation.
In general i think complex utilitarian arguments struggle to be communicated well in pithy campaigns.
I’m surprised the FarmKind people have made what seems like a pretty straightforward mistake like this, I’ve been super impressed by all the other material they have put out.