As @NickLaing has pointed out, I think how people perceive the campaign or interpret its message is a lot more important than what the intentions are behind it. We can try and spin it however we like, but this is a straightforwardly anti-vegan campaign, maybe not in intent but in actuality. It is absolutely horrible in its attitude towards vegans, even though vegans are probably more likely to donate money to animals than any other group. Here are just a few choice snippets from the site:
1. Someone trying to go vegan had to plan every meal, give up her favourite foods, annoy friends and family, and get bloated. For all that, she helped far fewer animals than someone with an overflowing platter of meat. 2. “Can you survive Veganuary?” implying that its some terrible trial that someone needs to endure. 3. “Every day can be hard when you’re vegan”. Hardly selling veganism. 4. Listing celebrities who couldn’t “make veganism stick,” including references to them feeling weak and struggling with ill health.
Honestly, you’d have a hard time finding a carnivore influencer who more passionately bashes veganism. People should donate money. They should also go vegan. If they can’t do both, they should at least do one. But if they can do both, they should do both. That isn’t implied anywhere; to the contrary, veganism is portrayed as a waste of time and vegans as weak, misguided, joyless fools.
As @NickLaing has pointed out, I think how people perceive the campaign or interpret its message is a lot more important than what the intentions are behind it. We can try and spin it however we like, but this is a straightforwardly anti-vegan campaign, maybe not in intent but in actuality. It is absolutely horrible in its attitude towards vegans, even though vegans are probably more likely to donate money to animals than any other group. Here are just a few choice snippets from the site:
1. Someone trying to go vegan had to plan every meal, give up her favourite foods, annoy friends and family, and get bloated. For all that, she helped far fewer animals than someone with an overflowing platter of meat.
2. “Can you survive Veganuary?” implying that its some terrible trial that someone needs to endure.
3. “Every day can be hard when you’re vegan”. Hardly selling veganism.
4. Listing celebrities who couldn’t “make veganism stick,” including references to them feeling weak and struggling with ill health.
Honestly, you’d have a hard time finding a carnivore influencer who more passionately bashes veganism. People should donate money. They should also go vegan. If they can’t do both, they should at least do one. But if they can do both, they should do both. That isn’t implied anywhere; to the contrary, veganism is portrayed as a waste of time and vegans as weak, misguided, joyless fools.