Is this the sort of thing where if we had, say, 10 − 100 EAs and a billion dollar / year budget, we could use that money to basically buy the eyeballs of a significant fraction of the US population? Are they for sale?
For a billion dollars, you can buy hundreds of millions of eyeballs.
As an extreme example, a 30-second Super Bowl advertisement costs just under $6 million and reaches almost 100 million people. And that can’t be anywhere near the upper limit of efficiency (I’d guess those ads are wildly overpriced given the additional status/prestige they confer).
It depends what media type you’re talking about (audio, video, display, …) - $6m/100m is $60CPM (‘cost per mille’), which is certainly above the odds for similar ‘premium video’ advertising, but only by maybe 2-5x. For other media like audio and display the CPMs can be quite a bit lower, and if you’re just looking to reach ‘someone, somewhere’ you can get a bargain via programmatic advertising.
I happen to work for a major demand-side platform in real-time ad buying and I’ve been wondering if there might be a way to efficiently do good this way. The pricing can be quite nuanced. Haven’t done any analysis at this point.
Is this the sort of thing where if we had, say, 10 − 100 EAs and a billion dollar / year budget, we could use that money to basically buy the eyeballs of a significant fraction of the US population? Are they for sale?
For a billion dollars, you can buy hundreds of millions of eyeballs.
As an extreme example, a 30-second Super Bowl advertisement costs just under $6 million and reaches almost 100 million people. And that can’t be anywhere near the upper limit of efficiency (I’d guess those ads are wildly overpriced given the additional status/prestige they confer).
It depends what media type you’re talking about (audio, video, display, …) - $6m/100m is $60CPM (‘cost per mille’), which is certainly above the odds for similar ‘premium video’ advertising, but only by maybe 2-5x. For other media like audio and display the CPMs can be quite a bit lower, and if you’re just looking to reach ‘someone, somewhere’ you can get a bargain via programmatic advertising.
I happen to work for a major demand-side platform in real-time ad buying and I’ve been wondering if there might be a way to efficiently do good this way. The pricing can be quite nuanced. Haven’t done any analysis at this point.