I think many non-consequentialists really do disagree with utilitarians, and we should leave conceptual room for this to make sense.
So for a different way of conceptualizing the terrain (one that better fits with standard philosophical usage, I think, but agrees with you that utilitarianism is fundamentally an account of the moral goals), see my recent post ‘Ethical Theory and Practice’.
I think many non-consequentialists really do disagree with utilitarians, and we should leave conceptual room for this to make sense.
So for a different way of conceptualizing the terrain (one that better fits with standard philosophical usage, I think, but agrees with you that utilitarianism is fundamentally an account of the moral goals), see my recent post ‘Ethical Theory and Practice’.