oh what a great way to put it and thanks for posting this. I share about better giving for fun so I haven’t sit myself down to really thinking about it deeply though I’ve been thinking about this in passing for a long time now.
I experience these problems often when i’m sharing about EA. My angle was off even to me but I couldn’t point a finger to it. These feel like you hit the nail on the head.
- “It gets at what the target audience really wants to feel — confidence in impact — without making them do something many aren’t ready for: comparing different ways of doing good.”
Yeah, i admit i made many people’s eye glaze over with just a sentence or so in about the “fun” nuaces of this.
- “It avoids the reading “everybody else is doing this wrong and we’re doing it right”.
When I made this mistake, others BS alarms were blaring out and disengaged.
With some charitable ones, I didn’t even talk about it as I didn’t quite know how to go about it without slighting their previous/current donations.
- “puts the viewer outside of the problem, looking in. It makes them a problem-solver, rather than putting them on the defensive. And if they see themselves reflected, they have the company of millions rather than feeling like they’re in the hot seat.”
What a valuable skill this would be for EA comms to do more of. Looking forward to the next GWWC comms piece
oh what a great way to put it and thanks for posting this. I share about better giving for fun so I haven’t sit myself down to really thinking about it deeply though I’ve been thinking about this in passing for a long time now.
I experience these problems often when i’m sharing about EA. My angle was off even to me but I couldn’t point a finger to it. These feel like you hit the nail on the head.
- “It gets at what the target audience really wants to feel — confidence in impact — without making them do something many aren’t ready for: comparing different ways of doing good.”
Yeah, i admit i made many people’s eye glaze over with just a sentence or so in about the “fun” nuaces of this.
- “It avoids the reading “everybody else is doing this wrong and we’re doing it right”.
When I made this mistake, others BS alarms were blaring out and disengaged.
- “It doesn’t attack previous donation decisions.”
With some charitable ones, I didn’t even talk about it as I didn’t quite know how to go about it without slighting their previous/current donations.
- “puts the viewer outside of the problem, looking in. It makes them a problem-solver, rather than putting them on the defensive. And if they see themselves reflected, they have the company of millions rather than feeling like they’re in the hot seat.”
What a valuable skill this would be for EA comms to do more of. Looking forward to the next GWWC comms piece