Kairos (my org) doesn’t run a ton of ads, so we don’t do this, but one thing we recently started doing is to consistently push all of our funnel analytics data to PostHog, and then connect Claude to PostHog via MCP to pull out a more qualitative analysis of our application funnels for programs. I’ve thought this has been moderately helpful so far at identifying opportunities and letting us understand where applications are coming from.
Separately, I recently read this blogpost which goes over a similar workflow that is used by growth marketing at Anthropic. I think this is a pretty good reference for orgs thinking about doing this.
Thanks for sharing. I hadn’t heard of PostHog before. Sounds like another good way to use AI to find patterns faster and catch things a human might have missed.
And I think that Anthropic post gave me the push I needed to finally try out Claude Code!
Kairos (my org) doesn’t run a ton of ads, so we don’t do this, but one thing we recently started doing is to consistently push all of our funnel analytics data to PostHog, and then connect Claude to PostHog via MCP to pull out a more qualitative analysis of our application funnels for programs. I’ve thought this has been moderately helpful so far at identifying opportunities and letting us understand where applications are coming from.
Separately, I recently read this blogpost which goes over a similar workflow that is used by growth marketing at Anthropic. I think this is a pretty good reference for orgs thinking about doing this.
Thanks for sharing. I hadn’t heard of PostHog before. Sounds like another good way to use AI to find patterns faster and catch things a human might have missed.
And I think that Anthropic post gave me the push I needed to finally try out Claude Code!