To add two additional points to Brendon’s comment.
The 1,000,000 active users is cumulative over the 8 years. So, just for example, it would be sufficient for Mind Ease to attract 125,000 users a year each year. Still very non-trivial, but not quite as high a bar as 1,000,000 MAU.
We were happy we the 25% chance of success primarily because of the base rates Brendon mentioned. In addition this can include the possibility that Mind Ease isn’t commercially viable for reasons unconnected to its efficacy, so the IP could be spun out into a non-profit. We didn’t put much weight on this, but it does seem like a possibility. I’m mentioning it mostly because it’s an interesting consideration with impact investing that could be even more important in some cases.
To add two additional points to Brendon’s comment.
The 1,000,000 active users is cumulative over the 8 years. So, just for example, it would be sufficient for Mind Ease to attract 125,000 users a year each year. Still very non-trivial, but not quite as high a bar as 1,000,000 MAU.
We were happy we the 25% chance of success primarily because of the base rates Brendon mentioned. In addition this can include the possibility that Mind Ease isn’t commercially viable for reasons unconnected to its efficacy, so the IP could be spun out into a non-profit. We didn’t put much weight on this, but it does seem like a possibility. I’m mentioning it mostly because it’s an interesting consideration with impact investing that could be even more important in some cases.