As Ben Pace suggests, Blackwell’s is in trouble and EA could buy it. How much do EA authors spend on marketing over the next 10 years?
Ben estimates buying Blackwell’s would cost $15M. How much marketing do you get fro that?
Imagine if you launch Will MacAskill’s new book buy buying the book store. I don’t think this is a good idea, but I don’t think it’s totally stupid and I don’t know how much marketing spend you get by buying a book store and all the publicity which will surround that?
Cons: It’s a current business and it may not be easy to use marketing channels to push on books.
It’s a really fun idea, so I am tempted to ignore the badness. This is a problem. This might be a playpumps situation.
Blackwell’s book store
As Ben Pace suggests, Blackwell’s is in trouble and EA could buy it. How much do EA authors spend on marketing over the next 10 years?
Ben estimates buying Blackwell’s would cost $15M. How much marketing do you get fro that?
Imagine if you launch Will MacAskill’s new book buy buying the book store. I don’t think this is a good idea, but I don’t think it’s totally stupid and I don’t know how much marketing spend you get by buying a book store and all the publicity which will surround that?
Cons: It’s a current business and it may not be easy to use marketing channels to push on books.
It’s a really fun idea, so I am tempted to ignore the badness. This is a problem. This might be a playpumps situation.