To my knowledge, all of these, bar matching, are good rules of thumb to work off for virtually all contexts where you are attempting to encourage prosocial (i.e., helping/other serving) behavior (i.e., volunteering, philanthropy, or activism on behalf of others) to the general public.
However, as Gleb points out, the most effective persuasion is very much about tailoring the appeal to the specific context, such as the people involved. For instance, if you were targeting people who were low in persuadability, high in persuasion knowledge, or need for cognition etc., then you might be better off going with something that focused on statistical/quantitative information rather than creating empathy by focusing on individual victims. That sort of target audience might see through this and be unaffected, or even dissuaded as they experience reactance at feeling manipulated.
Once I can free up some time, I intend to produce a lot more of persuasion guidelines, hopefully with Gleb and other collaborators (if I can keep/get them).
Thanks zdgroff :)
To my knowledge, all of these, bar matching, are good rules of thumb to work off for virtually all contexts where you are attempting to encourage prosocial (i.e., helping/other serving) behavior (i.e., volunteering, philanthropy, or activism on behalf of others) to the general public.
However, as Gleb points out, the most effective persuasion is very much about tailoring the appeal to the specific context, such as the people involved. For instance, if you were targeting people who were low in persuadability, high in persuasion knowledge, or need for cognition etc., then you might be better off going with something that focused on statistical/quantitative information rather than creating empathy by focusing on individual victims. That sort of target audience might see through this and be unaffected, or even dissuaded as they experience reactance at feeling manipulated.
Once I can free up some time, I intend to produce a lot more of persuasion guidelines, hopefully with Gleb and other collaborators (if I can keep/get them).