For me, it felt like the cost of being vegan was 5 − 10 hours of attention each week. I think that would have fallen over time, but when I went on holiday it was much of what I was thinking about every meal and indeed around meals—will I be hungry etc etc. If readers are people who find it easier to cook and incorporate new processes then maybe it’s a great idea. I don’t, so it felt pretty costly to me.
Okay but what is that signal value?
For me, it felt like the cost of being vegan was 5 − 10 hours of attention each week. I think that would have fallen over time, but when I went on holiday it was much of what I was thinking about every meal and indeed around meals—will I be hungry etc etc. If readers are people who find it easier to cook and incorporate new processes then maybe it’s a great idea. I don’t, so it felt pretty costly to me.
I doubt the signal value is worth more that that.