From some more polls I did, it seems like after Documentaries, speeches are the single form of activism that gets most people to go vegan… This is also – to a degree – backed up by larger and more professional polls like this one.)
You might find our recently published survey about what prompted vegetarians/vegans to go vegetarian/vegan relevant. We argue in the post that previous surveys often suffered from two problems:
Highly unrepresentative samples (e.g. people who are active in an online group about veganism may be very different to the wider population of people on a vegetarian/vegan diet (younger, more likely to be an activist, more likely to be motivated by welfare rather than heath or other reasons)
Varying, incomplete sets of response options (e.g. some will include online videos, some won’t; some will combine all websites into one category, others split them into different groups etc.)
We tried to overcome these limitations in our own work (for example, this sample is of vegetarians and vegans recruited from a general online survey recruitment site, and the survey was not advertised as being about vegetarianism and veganism).
We also found that documentaries were reported to be among the most common factors that first influenced people to adopt a vegetarian or vegan diet, and as being generally reported as highly influential on respondents’ decisions.
You might find our recently published survey about what prompted vegetarians/vegans to go vegetarian/vegan relevant. We argue in the post that previous surveys often suffered from two problems:
Highly unrepresentative samples (e.g. people who are active in an online group about veganism may be very different to the wider population of people on a vegetarian/vegan diet (younger, more likely to be an activist, more likely to be motivated by welfare rather than heath or other reasons)
Varying, incomplete sets of response options (e.g. some will include online videos, some won’t; some will combine all websites into one category, others split them into different groups etc.)
We tried to overcome these limitations in our own work (for example, this sample is of vegetarians and vegans recruited from a general online survey recruitment site, and the survey was not advertised as being about vegetarianism and veganism).
We also found that documentaries were reported to be among the most common factors that first influenced people to adopt a vegetarian or vegan diet, and as being generally reported as highly influential on respondents’ decisions.
Thanks, very interesting indeed!