“At $24 for the equivalent of 45 egg whites ($0.53 each) it’s more expensive than buying conventional ($0.21 each) or organic ($0.33) egg whites, but not massively so.”
I would be interested in an econ person’s take on how they predict the price to change over time. Intuitively, I feel that $0.53 is a promising number for a newly launched product, and if demand increases, the price would plummet and make it the de-facto choice for many products that contain egg whites?
I hope they do a good job of marketing it, an increasing number of people are negatively primed towards cultivated products.
2026, the year vegan baking was solved!
On a more serious note:
“At $24 for the equivalent of 45 egg whites ($0.53 each) it’s more expensive than buying conventional ($0.21 each) or organic ($0.33) egg whites, but not massively so.”
I would be interested in an econ person’s take on how they predict the price to change over time. Intuitively, I feel that $0.53 is a promising number for a newly launched product, and if demand increases, the price would plummet and make it the de-facto choice for many products that contain egg whites?
I hope they do a good job of marketing it, an increasing number of people are negatively primed towards cultivated products.