One clarification: the 40% YoY growth is on the metric of “New 🔸10% Pledges”. So in 2025, 1,080 new 🔸10% Pledges were signed. In 2026 we’re aiming for ~40% more: ~1,500.
The 40% YoY is not on the total number of 🔸10% pledgers. Although if 40% growth of the “New 🔸10% Pledges” is hypothetically kept up towards 2040, at some point the YoY growth of “total 🔸10% pledgers” approaches 40%.
In absolute numbers — the numbers we’re aiming to achieve this year on pledge growth will ~match the largest growth we’ve ever had. But to your point — in years ahead we are ambitiously aiming for growth numbers larger than that, whilst maintaining/improving average pledge quality.
A lot of staff time is going into programmes, systems, experiments and foundations that aim to make that future growth possible, not just on achieving the goal of this year. So yes — we’re investing in new staff so we can increase our growth rates such as a Partnerships Associate and a Head of Marketing :)
- Max (Chief Growth Officer at Giving What We Can)
Thanks for engaging so deeply with this Vasco :)!
One clarification: the 40% YoY growth is on the metric of “New 🔸10% Pledges”. So in 2025, 1,080 new 🔸10% Pledges were signed. In 2026 we’re aiming for ~40% more: ~1,500.
The 40% YoY is not on the total number of 🔸10% pledgers. Although if 40% growth of the “New 🔸10% Pledges” is hypothetically kept up towards 2040, at some point the YoY growth of “total 🔸10% pledgers” approaches 40%.
In absolute numbers — the numbers we’re aiming to achieve this year on pledge growth will ~match the largest growth we’ve ever had. But to your point — in years ahead we are ambitiously aiming for growth numbers larger than that, whilst maintaining/improving average pledge quality.
A lot of staff time is going into programmes, systems, experiments and foundations that aim to make that future growth possible, not just on achieving the goal of this year. So yes — we’re investing in new staff so we can increase our growth rates such as a Partnerships Associate and a Head of Marketing :)
- Max (Chief Growth Officer at Giving What We Can)
Welcome to the EA Forum, Max. Thanks for the clarification, and additional context. I am rooting for your (GWWC’s) success.