Thanks for engaging so deeply with this Vasco :)!
One clarification: the 40% YoY growth is on the metric of âNew đž10% Pledgesâ. So in 2025, 1,080 new đž10% Pledges were signed. In 2026 weâre aiming for ~40% more: ~1,500.
The 40% YoY is not on the total number of đž10% pledgers. Although if 40% growth of the âNew đž10% Pledgesâ is hypothetically kept up towards 2040, at some point the YoY growth of âtotal đž10% pledgersâ approaches 40%.
In absolute numbers â the numbers weâre aiming to achieve this year on pledge growth will ~match the largest growth weâve ever had. But to your point â in years ahead we are ambitiously aiming for growth numbers larger than that, whilst maintaining/âimproving average pledge quality.
A lot of staff time is going into programmes, systems, experiments and foundations that aim to make that future growth possible, not just on achieving the goal of this year. So yes â weâre investing in new staff so we can increase our growth rates such as a Partnerships Associate and a Head of Marketing :)
- Max (Chief Growth Officer at Giving What We Can)
Max Klijnstra đ¶
Karma: 21
Amazing Nick! Thatâs part of weâre trying to achieve with this video (and future ones); creating well made âentry-pointâ assets that EAs feel excited about sharing with non-EA friends.
Weâve been helped by some people with relevant followings share and recommend this on launch (Rutger Bregman, Sam Harris), and weâll continue to reach out to people with relevant followings (hey Bentham đ) over the next days.
But most importantly, Justin is constantly testing new thumbnail /â title combinations to optimize for the YouTube algorithm, as that is what can really drive massive viewership, and weâre already seeing that the majority of views comes from this!
There are several reasons for a separate channel; slightly more liberty in use of language etc than weâre comfortable with on a GWWC main channel and âpeople follow peopleâ, so our hypothesis is this will help also generate more enthusiasm and following from new people. Weâve embeded a lot of âbreadcrumbsâ leading further into Giving What We Can; with this one even a fundraiser (on which we are already seeing a lot of âfirst time donorsâ) although weâll likely wonât do that for every video.