Thanks! Useful to see this laid out. I’d like to hear more on the marketing and communications side: Justin’s video was good, but what else is in the plan there?
Sharing what we’re doing at EA Netherlands in case it’s a useful point of comparison. Most of our effort has gone into LinkedIn — brand-building posts on my personal page, plus an automated outreach campaign for EAGx — and Instagram performance ads for our introductory course and EAGx. So the brand-building is currently all organic and all on LinkedIn; the paid work is event-led. I’m interested in trying more audio and video content for organic brand work, and running an always-on brand campaign.
We’re targeting proto-EAs in the Netherlands, and within that we segment by skills and career capital rather than demographics: policy and politics, organisation building, research, communicating ideas, and existing expertise in a priority problem area.
Thanks! Useful to see this laid out. I’d like to hear more on the marketing and communications side: Justin’s video was good, but what else is in the plan there?
Sharing what we’re doing at EA Netherlands in case it’s a useful point of comparison. Most of our effort has gone into LinkedIn — brand-building posts on my personal page, plus an automated outreach campaign for EAGx — and Instagram performance ads for our introductory course and EAGx. So the brand-building is currently all organic and all on LinkedIn; the paid work is event-led. I’m interested in trying more audio and video content for organic brand work, and running an always-on brand campaign.
We’re targeting proto-EAs in the Netherlands, and within that we segment by skills and career capital rather than demographics: policy and politics, organisation building, research, communicating ideas, and existing expertise in a priority problem area.