Hi Peter, thanks for your comment. We do think the conclusions we draw are robust based on our sample size. If course it depends on the signal: if there’s a change in e.g. awareness from 5% to 50%, a small sample size should be plenty to show that. However, if you’re trying to measure a signal of only 1% difference, your sample size should be much larger. While we stand by our conclusions, we do think there would be significant value in others doing similar research, if possible with larger sample sizes.
Again, thanks for your comments, we take the input into account.
Hi Peter, thanks for your comment. We do think the conclusions we draw are robust based on our sample size. If course it depends on the signal: if there’s a change in e.g. awareness from 5% to 50%, a small sample size should be plenty to show that. However, if you’re trying to measure a signal of only 1% difference, your sample size should be much larger. While we stand by our conclusions, we do think there would be significant value in others doing similar research, if possible with larger sample sizes.
Again, thanks for your comments, we take the input into account.