A hacky solution is just to bear in mind that ‘movement building’ often doesn’t look like explicit recruitment, but could include a lot of things that look a lot like object level work.
We can then consider two questions:
What’s the ideal fraction to invest in movement building?
What are the highest-return movement building efforts? (where that might look like object-level work)
This would ignore the object level value projected by the movement building efforts, but that would be fine, unless they’re of comparable value.
For most interventions, either the movement building effects or the object level value is going to dominate, so we can just treat them as one of the other.
A hacky solution is just to bear in mind that ‘movement building’ often doesn’t look like explicit recruitment, but could include a lot of things that look a lot like object level work.
We can then consider two questions:
What’s the ideal fraction to invest in movement building?
What are the highest-return movement building efforts? (where that might look like object-level work)
This would ignore the object level value projected by the movement building efforts, but that would be fine, unless they’re of comparable value.
For most interventions, either the movement building effects or the object level value is going to dominate, so we can just treat them as one of the other.