Also, “Effective Altruism” and neartermist causes like global health are usually more accessible / easier for ordinary people first learning about EA to understand. As Effective Altruism attracts more attention from media and mainstream culture, we should probably try to stick to the friendly, approachable “Effective Altruism” branding in order to build good impressions with the public, rather than the sometimes alien-seeming and technocratic “longtermism”.
Also, “Effective Altruism” and neartermist causes like global health are usually more accessible / easier for ordinary people first learning about EA to understand. As Effective Altruism attracts more attention from media and mainstream culture, we should probably try to stick to the friendly, approachable “Effective Altruism” branding in order to build good impressions with the public, rather than the sometimes alien-seeming and technocratic “longtermism”.