The current note is well-written! I’d shrink the last bit to: “whether it ten dollars a month, one percent of your income, or whatever you can afford joyfully, and help others.” $100/month is already going to be more than 1% of most incomes, and $5 seems very close to $10.
If you’re a member of GWWC or Try Giving, you may want to include a link to this or OFTW (on “one percent of your income”) in case someone is curious enough to explore. I’d prefer GWWC, since their website is more informative and signing up might put someone on pace to join the full pledge eventually (whereas OFTW doesn’t try too hard to get people past 1% that I know of — though I might be wrong).
The nice thing here is that you don’t need to worry about driving people away with a big pitch (as long as you’re nice about it), since they’ve already bought and finished your book.
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As for the charity, it seems like you should advertise whichever one you personally support, as long as that’s an easily understood option. (If you support something really obscure, makes sense to pitch something more appropriate for people without as much EA context.)
GiveDirectly is growing as a brand and is easy to explain, but AMF is probably more cost-effective and also easy to explain (with a nice, descriptive name), so I’d go with that in your position (though again, only if you actually support the org!). AMF is also literally stopping people from dying, and their work on net provision and malaria research can be subbed in for your description of DWB.
I think I’ll add a line with a link to both OFTW and GWWC, and also I’ve removed the $100 and the $5.
“The nice thing here is that you don’t need to worry about driving people away with a big pitch (as long as you’re nice about it), since they’ve already bought and finished your book.”
I actually got negative reviews on my first two books about the donation appeal which had more guilt based / ‘let me describe the suffering’ arguments, and since then I’ve systematically tried to make them very positive.
The current note is well-written! I’d shrink the last bit to: “whether it ten dollars a month, one percent of your income, or whatever you can afford joyfully, and help others.” $100/month is already going to be more than 1% of most incomes, and $5 seems very close to $10.
If you’re a member of GWWC or Try Giving, you may want to include a link to this or OFTW (on “one percent of your income”) in case someone is curious enough to explore. I’d prefer GWWC, since their website is more informative and signing up might put someone on pace to join the full pledge eventually (whereas OFTW doesn’t try too hard to get people past 1% that I know of — though I might be wrong).
The nice thing here is that you don’t need to worry about driving people away with a big pitch (as long as you’re nice about it), since they’ve already bought and finished your book.
***
As for the charity, it seems like you should advertise whichever one you personally support, as long as that’s an easily understood option. (If you support something really obscure, makes sense to pitch something more appropriate for people without as much EA context.)
GiveDirectly is growing as a brand and is easy to explain, but AMF is probably more cost-effective and also easy to explain (with a nice, descriptive name), so I’d go with that in your position (though again, only if you actually support the org!). AMF is also literally stopping people from dying, and their work on net provision and malaria research can be subbed in for your description of DWB.
I think I’ll add a line with a link to both OFTW and GWWC, and also I’ve removed the $100 and the $5.
“The nice thing here is that you don’t need to worry about driving people away with a big pitch (as long as you’re nice about it), since they’ve already bought and finished your book.”
I actually got negative reviews on my first two books about the donation appeal which had more guilt based / ‘let me describe the suffering’ arguments, and since then I’ve systematically tried to make them very positive.