These comment on the intro page, and the about page, as they seem like natural places where a newcomer would try to come to “gauge credibility based on a website”.
I think this comment is lower value and I sort of don’t expect many people to read it, I’ll just put it here for completeness.
I emphasize I’m not a designer. But it’s easy enough to just present these ideas to an actual designer and see what they say, so it’s low cost to be wrong and just have people read this.
No header bar, front page content up against top of screen
For the front page, there’s no header bar and that seems unusual.
As below, the image and content is right up against the top of the screen, with hamburger bar sharing the space space.
So the image with the scientist on a microscope, is in place of what often is the header image.
(By the way, the bright color in the image is slightly obscuring the logo and title.)
For contrast, see Oxford’s site on mobile:
Room for scrolling seems like a desirable pattern
Many modern websites “give space” for scrolling on mobile. So a user loading a page, who often instinctively scrolls down, has a lot of content to see.
In contrast, the mobile site right now is pretty dense and there’s not much room to scroll down to find more content. For example, “cause selection” is right below the first section of content.
So I claim this is sort of fighting the “modern” tendency for people to scroll down a mobile website.
If you go on Square’s site and scroll down, you’ll see a long narrative with many pictures breaking up the text. This room seems desirable.
It’s true that the target audience isn’t the same as the average TikToker, but I still think many people are familiar with mobile sites like this, and expect a roomy scroll.
So, uh, I have comments below:
These comment on the intro page, and the about page, as they seem like natural places where a newcomer would try to come to “gauge credibility based on a website”.
I think this comment is lower value and I sort of don’t expect many people to read it, I’ll just put it here for completeness.
I emphasize I’m not a designer. But it’s easy enough to just present these ideas to an actual designer and see what they say, so it’s low cost to be wrong and just have people read this.
No header bar, front page content up against top of screen
For the front page, there’s no header bar and that seems unusual.
As below, the image and content is right up against the top of the screen, with hamburger bar sharing the space space.
So the image with the scientist on a microscope, is in place of what often is the header image.
(By the way, the bright color in the image is slightly obscuring the logo and title.)
For contrast, see Oxford’s site on mobile:
Room for scrolling seems like a desirable pattern
Many modern websites “give space” for scrolling on mobile. So a user loading a page, who often instinctively scrolls down, has a lot of content to see.
In contrast, the mobile site right now is pretty dense and there’s not much room to scroll down to find more content. For example, “cause selection” is right below the first section of content.
So I claim this is sort of fighting the “modern” tendency for people to scroll down a mobile website.
If you go on Square’s site and scroll down, you’ll see a long narrative with many pictures breaking up the text. This room seems desirable.
https://squareup.com/
You can also see this with the Gate’s foundation:
https://www.gatesfoundation.org/
It’s true that the target audience isn’t the same as the average TikToker, but I still think many people are familiar with mobile sites like this, and expect a roomy scroll.
There’s other things that make this look different than a 100% polished page.
The about page on Open Phil is pretty dense with text.
In contrast, if you go to the above sites, for example, the Gates site, there’s a lot more visuals and “roominess”:
Our Story | Bill & Melinda Gates Foundation
(I don’t have any prior interest or affinity to the Gates foundation, it just seems like a good reference).
In contrast, Open Phil’s about page is text heavy without pictures, and also the text doesn’t flow as naturally.
Each of these changes individually seem small, but I think there’s many details like this.
I think they might add up and justify getting a designer to spend a lot of time doing revisions.
As mentioned in the top comment, a full redo might be valuable.
I think I’m 20-50% certain about what I said in these comments.