For vagueness you do lose out on remembering what your org does in exchange for option value. I’d say that the option value is more important though, since most of the variance in impact doesn’t come from people not remembering what you do, but what strategy you follow. You want to minimize the friction for updating your strategy based on new evidence and considerations.
And then if you change strategy without changing your name (which is indeed quite costly), it also causes problems. For example, Open Phil and OpenAI have both been criticized for not being as open as their names would suggest.
Interesting thoughts!
For vagueness you do lose out on remembering what your org does in exchange for option value. I’d say that the option value is more important though, since most of the variance in impact doesn’t come from people not remembering what you do, but what strategy you follow. You want to minimize the friction for updating your strategy based on new evidence and considerations.
And then if you change strategy without changing your name (which is indeed quite costly), it also causes problems. For example, Open Phil and OpenAI have both been criticized for not being as open as their names would suggest.