We had on the order of hundreds of new donors during our 2017 matching campaign, making up 56% of the pre-matched amount raised. A very large portion of these donors are new to effective giving, as most come from the AR space.
We track donor engagement with EAA directly through retention and surveys, and we have limited indirect tracking of engagement with EA more generally. (Concerns about privacy (and GDPR) prevent us from tracking more deeply, such as through social media engagement.)
We also actively advocate EAA and EA ideas to these donors via email and other messaging.
We had on the order of hundreds of new donors during our 2017 matching campaign, making up 56% of the pre-matched amount raised. A very large portion of these donors are new to effective giving, as most come from the AR space.
We track donor engagement with EAA directly through retention and surveys, and we have limited indirect tracking of engagement with EA more generally. (Concerns about privacy (and GDPR) prevent us from tracking more deeply, such as through social media engagement.)
We also actively advocate EAA and EA ideas to these donors via email and other messaging.