A part of it, definitely. At the same time, there are other projects that may not offer much opportunity for innovation but where I still feel I can make a difference because I happen to be good at the thing they want me to do. So a more complete answer to your original question is that I choose and seek out projects based on a matrix of factors including the scale/scope of impact, how likely I am to get the gig, how much of an advantage I think working with me would offer them over whatever the replacement or alternative would be, how much it would pay, the level of intrinsic interest I have in the work, how much I would learn from doing it, and how well it positions me for future opportunities I care about.
A part of it, definitely. At the same time, there are other projects that may not offer much opportunity for innovation but where I still feel I can make a difference because I happen to be good at the thing they want me to do. So a more complete answer to your original question is that I choose and seek out projects based on a matrix of factors including the scale/scope of impact, how likely I am to get the gig, how much of an advantage I think working with me would offer them over whatever the replacement or alternative would be, how much it would pay, the level of intrinsic interest I have in the work, how much I would learn from doing it, and how well it positions me for future opportunities I care about.