Values and Reflective Processes, Research That Can Help Us Improve
If we want to motivate a broad spectrum of people about the importance of doing good and ensuring the long-term goes well, it’s imperative we find out which messages are “sticky” and which ones are forgotten quickly. Testing various communication frames, particularly for key target audiences like highly talented students, will support EA outreach projects in better tailoring their messaging. Better communications could hugely increase the number of people that consume EA content, relate to the values of the EA movement, and ultimately commit their life to doing good. We’d be excited to see people testing various frames and messaging, across a range of target audiences, using methodologies such as surveys, focus groups, digital media, and more.
Refining EA communications and messaging
Values and Reflective Processes, Research That Can Help Us Improve
If we want to motivate a broad spectrum of people about the importance of doing good and ensuring the long-term goes well, it’s imperative we find out which messages are “sticky” and which ones are forgotten quickly. Testing various communication frames, particularly for key target audiences like highly talented students, will support EA outreach projects in better tailoring their messaging. Better communications could hugely increase the number of people that consume EA content, relate to the values of the EA movement, and ultimately commit their life to doing good. We’d be excited to see people testing various frames and messaging, across a range of target audiences, using methodologies such as surveys, focus groups, digital media, and more.
I think this exists (but could be much bigger and should still be funded by this fund).