Corporate campaigns have been a large part of the “effective animal advocacy” movement since they exploded in funding and effort in 2015. Given the prominence, it was strongly worth investigating whether corporate campaigns were worth the prior investment and—more importantly—would be worth the continued marginal investment into the future. This review established that corporate campaigns actually seem to have been a strong success.
I also think this post demonstrates a strong and thoughtful approach to cost-effectiveness estimation that served as a template for many later analyses.
I’m not exactly certain what changed within corporate campaign strategy as a result of this analysis but I do know that multiple organizations took notice of this analysis pretty seriously. Though mostly the post endorsed people continuing to do what they were doing and I think that’s what happened.
Disclaimer: I am co-CEO at Rethink Priorities and supervised some of this work, but I am writing this review in a personal capacity as a personal reflection. I did not share this review with anyone at RP, so it’s quite possible other people might disagree and I may be wrong here, so do not take this as an official RP position.
Corporate campaigns have been a large part of the “effective animal advocacy” movement since they exploded in funding and effort in 2015. Given the prominence, it was strongly worth investigating whether corporate campaigns were worth the prior investment and—more importantly—would be worth the continued marginal investment into the future. This review established that corporate campaigns actually seem to have been a strong success.
I also think this post demonstrates a strong and thoughtful approach to cost-effectiveness estimation that served as a template for many later analyses.
I’m not exactly certain what changed within corporate campaign strategy as a result of this analysis but I do know that multiple organizations took notice of this analysis pretty seriously. Though mostly the post endorsed people continuing to do what they were doing and I think that’s what happened.
I think some increased sensitivity and work to ensuring companies keep their pledges resulted from this work and from https://forum.effectivealtruism.org/posts/XdekdWJWkkhur9gvr/will-companies-meet-their-animal-welfare-commitments
Disclaimer: I am co-CEO at Rethink Priorities and supervised some of this work, but I am writing this review in a personal capacity as a personal reflection. I did not share this review with anyone at RP, so it’s quite possible other people might disagree and I may be wrong here, so do not take this as an official RP position.